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New PPAI Research Shows Why Consumers Take And Keep Promo Products
Promotional products are an intrinsic part of consumers’ lives, a truth further supported by a recent PPAI Research study that gathered data on how consumers receive, keep, engage with and value promotional products. The results showed the impact that promotional products can have and the long-lasting connections they can forge between consumers and brands.
There are numerous ways a person can come into possession of a promotional product, and PPAI’s survey sought to identify exactly how they did so. It found that 47.2 percent of respondents said they had received branded products by mail from a business—a calendar magnet from a Realtor®, a sticker from a retail store, etc.—and 45.9 percent have taken branded products that were offered by a hotel, bank, restaurant, etc. Other leading answers among survey respondents—they could select all that applied—included receiving company-branded products with a purchase (32 percent), receiving branded products being handed out to attendees or visitors at a social event or gathering (28.2 percent), and being given company-branded products by employers or organizations (26.9 percent).
The survey also asked respondents about the types of promotional products they have acquired in their lifetime. The most common promotional products respondents received were writing instruments—pens, pencils, markers, highlighters, erasers, etc.—at 72.8 percent followed by magnets at 68.4 percent; office supplies at 57.6 percent; cards, including gift cards, membership cards, loyalty cards, key cards and tags, etc., at 53.1 percent; dated products, such as clocks, wall calendars, planners, etc., at 53 percent; and food and beverages, including condiments, spices, candy, mints, bottled water, gift baskets and tins, food containers and jars, etc., at 52.3 percent.
The survey found that almost half of respondents (48.7 percent) kept promotional products for longer than five years. As for why they keep them, the most common reason cited, by a significant margin, is that the product is useful (75.4 percent). Other reasons were that the product reminds them of an event or an experience (38.3 percent), the product is fun to have (34.8 percent), they like the design of the product (34.1 percent), and they wanted or needed the product at the time they received it (32.9 percent).
A total of 5,674 end users in the U.S. and Canada participated in the survey.
In light of changing times especially since COVID your needs are quite likely changing too. Have you been focusing more attention on employee relations?
Ø We can help drive your message AND it will stick around longer.
Is your sales team developing innovative processes to deal with distance in sales?
Ø We’re the personal media that helps you put that personal touch back into relationships lost during COVID.
Maybe you are adapting your marketing message to a changing market.
Ø We support your change by putting your new message right in the hands of your target market.
Here's how we can help you.
Designwear Premier Promotions offers Marketing and Sales support through the use of Promotional Products and related services.
We enhance Corporate Identity and Achievement by helping you promote to both your external markets and internally as well to your vital human element through the use of Promotional Products and:
When it comes to working harder, advertising promotional products do that because they are always out there in use by your customers, prospects and employees.
Promotional Products are a small investment with excellent ROI when compared to other marketing media.
To make your brand work harder explore these: